Nov 23, 2009
A Grito And A Beer: Coors Light and Daddy Yankee Come Together To Attract More Latinos
Tonight at a hip night spot in Orlando, Florida, several hundred lucky Latinos will get the opportunity to meet one of the biggest stars on the reggaetón music scene.
At the same time, Coors Light - a beer brand that’s been marketing to Hispanic consumers for years - hopes it can further solidify its image as a beverage of choice when having fun with friends in a bar or club.
“Coors Light En Exclusiva” will see El Cartel recording artist Daddy Yankee partake in meet-and-greet appearances at intimate venues in Dallas, New York, Philadelphia and Chicago between today and December 3. In Houston, he’ll participate in a VIP party hosted by Univision Radio’s local stations; local alcohol beverage control laws put a damper on staging the event in a bar or club.
The events allow El Cartel to offer attendees a first listen to Mr. Yankee’s upcoming album, “Daddy Yankee Mundial,” set for release in early 2010.
