May 17, 2010
DADDY YANKEE TAKES IT TO ANOTHER DIMENSION WITH THE WORLD PREMIERE OF HIS VIDEO “DESCONTROL” IN 3 -D
The Superstar’s video will exclusively premiere on Univision’s Primer Impacto
on Monday May 17th and will be available in 3-D online
Miami, Fl- May 14, 2010 – Daddy Yankee will grace fans all over the world with the premiere of his #1 single Descontrol’s new video, which will be available for fans to see in 3-D. Descontrol is definitely another bold statement for Daddy Yankee. He is the first Latin artist to use the technology in a video. The release will be exclusively premiering in 2-D on Univision’s highest rated show, Primer Impacto. Upon the video premiering on the show, fans will be able to go on HYPERLINK “http://www.daddyyankee.com” www.daddyyankee.com to see the video in 3-D. Descontrol will also be available on iTunes for purchase. DY’s 3-d glasses were made available to fans who attended Yankee’s in stores and also on the artist’s website.
The video which was shot on location in NYC at Cinema World Studios, showcases a fiery performance from the artist, state of the art choreography and special effects in a modern and futuristic space. The artistic direction for Descontrol impeccably tied in the look and feel of Yankee’s full length album, “Mundial” which continues at #1 in sales since its’ release and debuted at #28 on Billboard’s Top 200 chart. Director and creative guru Carlos Perez(Elastic People) is once again the force behind the project. The acclaimed Director used dynamic camera movements and animation techniques throughout the video to create a unique visual experience. Yankee wanted to make sure that he brought something new to his fans. Being an avant-garde and passionate about filmmaking, he clearly has set himself apart from the herd. He is committed to innovation through creativity both musically and visually. He believes that you must bring something “fresh” to the party every song, every album, every video. Descontrol will not be an exception.
