Guinness World Records has named THE BOLD AND THE BEAUTIFUL “Most Popular Daytime TV Soap - Current.” A Guinness World Records Adjudicator presented Emmy Award-winning Executive Producer and Head Writer, Bradley P. Bell, and the Cast, with the certification of this coveted distinction on Stage 31 of CBS Television City, where the series has taped since its inception in March, 1987. Bell, surrounded by cast members including Ronn Moss, Susan Flannery, and Katherine Kelly Lang, said, “We would like to thank our millions of viewers around the world who watch us every day, whether they are in Paris, Texas, or Paris, France; Duluth, Minnesota or United Arab Emirates. They are the reason this is happening here today. We never lose sight of that.”

June 1 through 7, 2010, the series’ steamy summer storyline features performances by Latin Recording Artist and Regaetton rapper, Daddy Yankee, whose new album, “Mundial”, is currently #1 on Billboard Magazine’s Latin Artist Album chart, and Tony Okungbowa, the DJ from The Ellen Show. In these episodes, what starts out as a high school girl’s fabulous graduation party turns dark, as the pulsating rhythms entice certain characters to let down their guard, and subsequently fall into the depths of uncharted territory. THE BOLD AND THE BEAUTIFUL is the first and only daytime drama to simulcast in Spanish utilizing SAP (Secondary Audio Program) technology.